Pay-Per Click(PPC) is a
paid SEO technique for ranking of keywords in search results in
search engines. Unlike organic results, here the user has to pay some
amount for every click and rest process like keyword research is same
as for organic SEO. Here in PPC ranking of a keyword is decided by
bidding process. It is almost an auction process where the highest
amount bidder will get the top position in SERP's. When any one click
on your ad the required amount is paid from Cost Per Click(CPC) from
the budget.
While running a PPC Ad
campaign always look for the following points:
- Choose proper keyword that matches the user requirement with point to point ad text.
- Make an ad text that user is expecting after clicking on the ad.
- Ad text is relevant to the keyword contained within each ad group.
The main advantage of PPC
is that you have the full control what you are spending. One can set
limit on both Cost-Per-Click and daily expenditures on campaign. The
great thing is that these paid ads have no effect if Google
algorithms changes once you set a profitable campaign. There are many
tools to check how the competitor is using PPC so that you will know
better where to do improvements.
ADMEC Multimedia is a
professional training institute in Delhi for PPC and advance
AdWords training. During the training period all essential
concepts of AdWords are given to the students including both organic
and paid search results. Our PPC course is designed keeping in mind
the students need and working professionals.
Training in GoogleAdWords Master Course includes online advertising concepts,
benefits of AdWords in business, explanation of Google Webmasters
tool, creating account in Adwords campaign, keyword research tools,
creating first ad group and other SEO and PPC concepts.
outsourcingall.com "Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it.
ReplyDeleteThis paragraph gives clear idea for the new viewers of blogging, Thanks you. You’re doing a great job Man, Keep it up.
web development training